One of my assignments for the Institute is to collect different examples of book ads from newspapers and magazines and explain why they did or did not work for me. While this is all well and fine (and I've got a backlog of old NY Times Book Reviews to harvest from), it got me thinking about internet book ads and whether or not people click.
Now I've ordered many a book from book ads I've found in papers (although I've found that articles written by the authors or reviews about the book to be more affective) and I've seen corresponding sales of those books. Whether those sales resulted from people seeing the same ad, or simply because we chose to hand sell the pretty, pretty new novel/memoir/whatever, I don't know, but I've never ordered a book through an online ad.
Now partially this is because we had absolutely no internet access that would have proved useful in the store, and partially because the creation and execution of good internet advertising (where books are concerned) are still in their infancy. Also, I'm a browser by nature, and while having a bookstore allowed me to turn this into orders, being on my own and rather poor has made me a rather choosy purchaser. I've been known to go back to the same book two or three times on different visits before making a purchase, or to avoid bookstores at all if I don't have a pre-shopping list.
But I'm not necessarily the norm, so here's what I want to know:
Those of you who are authors who've done internet ads, did you consider them successful? Where did you post them? How did you make them and what would you do differently next time (if there is a next time)?
Those of you who are readers who regularly blog/site hope, have you ever been attracted to an internet ad or trailer for a book? Why or why not? Did you click or just take note of the title? Have you ever bought a book through the ad?
(On a side note, I would love to see book trailers really get sophisticated and not in the cheesy Manny way, but more like this version of Pulp Fiction as Typography.)
What are your thoughts?