I spent far too much time yesterday watching the Mac vs. PC ads (with John Hodgman), and then the backlash Mac vs. PC ads from Truenuff.com, which highlight what can happen when people identify with the wrong character in your ad campaign.
Then as I was searching for various things out there on the great, wide internet, I ran across this interview with Sheila Clover English who runs Circle of Seven Productions (the book trailer makers) about her novel series (which is marketing only through COS’s website). Very interesting stuff, thought I, and I wondered if book trailers had grown on y’all yet, or if you viewed them as odd. The Book Standard appears to do a column series highlighting the best (or newest) out there.
And I thought on this for awhile until I was distracted by the announcement that you can now leave comments on reviewers posts at Amazon. Madness! Multiple opportunities for rocketing blood pressure and authors (and fans) behaving badly! Luckily someone has come up with a sure-fire cure to keep you from posting a ranting comeback.
I was all ready to pop up some popcorn, grab a beer, and enjoy the show, but I had to go to bed. Good thing, thought I, I’ll be less distracted in the morning.
But then Celia Stuart sent me a link to Vanessa Jaye’s blog where she tackled the issue of font sizes (and store sizes) that I’d bitched about yesterday, so of course I had to read that.
To further distract me, Kristin managed to find the Novel T-shirts that I’d talked about so long ago, and had sent me a link.
It was quite clear that I was going to get nothing done today before I went to work. Nothing! So I thought I would leave you with these links (and allow you to share in my distraction), and question for those booksellers floating around out there:
How would you like to be contacted by an author looking to do a signing? I know what I want to hear (publisher, size, etc), but what are your requirements? Would you rather hold an off-site or an on-site event? Does it depend on the subject material?